Who are we?

This is FLO! We always pursue the development that will make all our stakeholders, whose lives we touch, say "My Future is Here". By taking advantage of these development opportunities, we transform FLO into a living space that will nourish our sense of belonging. We do not consider this living space separately from the technological opportunities that are an integral part of our lives.

Operating in more than 20 countries in 3 continents our company has FLO, In Street, Nine West, Lumberjack and Reebok store chains as well as Kinetix, Polaris, Butigo, Dockers by Gerli, U.S. Polo ASSN, İnci, Lotto each of which we sell in our stores, wholesale and online. We serve with close to 800 stores and over 14,000 employees.

 Which tasks is the "FLO Brand Marketing Executive" responsible for at FLO?

• Own and roll out the global brand strategy,
• Understand business needs, transform data & consumer insights into strategies and adapt to the business inline with new trends in the countries,
• Bring outside in and develop 360 marketing plans, analyze & evaluate brand performance by closely monitoring the local and global competition,
• Execute the holistic marketing plan, annual budget and communication plans,
• Manage the launches and event activations inline with the calender,
• Work closely with internal cross functional teams in collaboration,
• Lead brand planning & campaign management process, coordinate the agencies both in ATL and BTL inline with the campaign calender
• Brief the agencies, the design delivery and insights team as well as the media team to collate campaign results across channels
• Prepare the annual online and offline campaign calender and follow up the, performance of the campaigns via post analysis to improve the ROI,
• Share results and opportunities with the wider business in order to maintain focus on the plan
• Analyze and develop strategies from consumer researches on the performance, image and communication evaluations,
• Plan and execute with the trade marketing team unique and unrivalled trade support plans.

If you think the job description is appropriate for you and;

• If you are bachelor’s degree in Marketing, Business Administration, Engineering, Economics or related field,
• If you are 5+ years of experience in brand management, marketing communications, & campaign planning and management positions in both offline and online retail company,
• If you are knowledge of budget planning and multi - agency (creative and social media) management experience in identifying creative solutions in line with the brand communication plan,
• If you have organization and leadership skills with the ability to multi-task and prioritise,
  
• If you have understanding of the customer marketing, omni-channel and loyalty landscape,
  
• If you are superior communication and presentation skills,
• If you are commercial and strategic point of view,
• If you are ability to interpret various customer insights, strong creative,
• If you are strong analytical and conceptual skills,
•  If you are curious, insight driven, has a growth mindset, flexible thinking,
• If you are ability to take agile actions, act as growth hacker,
• If you are a visionary marketing professional with a strong and authentic business sense and the real desire to achieve targets,
• If you are fluency in English,
• If you have Proficiency in MS Office,
• If you are eligible to travel we look forward to your application.

How does the recruitment process work at FLO?

We consider all our applicants equal regardless of their language, religion, race, and gender. We apply tests and inventories to measure the skills expected from the relevant position, and we carry out our processes with structured interviews in order to determine the competences correctly. We inform each candidate about the process at every stage of the process.