Performance Marketing Specialist

MACKOLİK İNTERNET HİZMETLERİ TİCARET A.Ş

Performance Marketing Specialist– Mackolik

Location: Kadıköy / Istanbul

Mackolik, Turkey’s largest digital sports platform, combines a passion for sports with technology to deliver the most up-to-date and reliable sports content to millions of users. Covering football, basketball, volleyball, tennis, Formula 1, and horse racing, Mackolik provides real-time scores, in-depth statistics, expert analyses, and exclusive content, ensuring a seamless experience for sports enthusiasts. By continuously enhancing its technology, Mackolik aims to deliver the latest developments in the sports world with speed and accuracy. It fosters a strong and dynamic community, bringing sports fans together through its interactive platform. With user-friendly mobile apps and a web platform, Mackolik allows users to follow sports anytime, anywhere. As a pioneer in both sports media and digital content, the company continues to grow and maintain its leading position.

About the Position:

We are looking for a Performance Marketing Specialist to develop, implement, and optimize digital advertising campaigns across Google Ads, Meta Ads, and TikTok Ads. This role involves analyzing ad performance, conducting A/B tests, and collaborating with the creative team to maximize ROI and user acquisition. If you have experience in performance marketing and enjoy working with data-driven strategies, we’d love to hear from you!

Responsibilities:

·       Develop, implement, and optimize performance marketing campaigns.

·       Analyze ad accounts to maximize ROI and drive user acquisition.

·       Track performance metrics, prepare reports, and suggest improvements.

·       Conduct A/B testing to refine ad creatives. Collaborate with the creative team to improve campaign performance.

·       Use tools like Adjust and GA4 for performance tracking and strategy adjustments.

Requirements:

·       Minimum 1 year of experience in performance marketing.

·       Proven expertise in Google Ads, Meta Ads, TikTok Ads, and other paid platforms.

·       Knowledge of Adjust is a must; Power BI knowledge is a plus.

If this opportunity sounds like a good fit for you, please send your application.