Marketing Specialist

UPS Türkiye

  ROLE SUMMARY

You will join the UPS Supply Chain Solutions Marketing department supporting the Freight Forwarding and Logistics & Distribution business units. You will support the Marketing Supervisor with the go-to-market strategy, create digital content as well as marketing collateral, drive our social media efforts, and work cross-functionally with various stakeholders to coordinate internal and external communications campaigns across Europe to engage and inform customers, attract new prospects, and support the sales teams. 

YOUR MAIN RESPONSIBILITIES

• Supporting with the development of go-to-market communication strategies and collaborating cross-functionally with internal teams across various departments
• Developing sales and customer collateral, incl. marketing decks, sales sheets, product marketing materials, and customer-friendly business review presentations
• Collaborating cross-functionally to create compelling product value propositions and collateral
• Preparing, writing, and disseminating customer-facing crisis communication at a very quick pace
• Writing formal customer letters, incl. new product/site launches, market development updates, and rate update notifications
• Copywriting of region-specific content and localization of global materials
• Designing, building, and maintaining our social media presence and providing regular reporting and analytics of KPIs
• Developing, managing, and disseminating internal communication materials, incl. newsletters, talking points, and market news briefs
• Researching, analyzing, and proactively staying up to date with current market and industry news
• Collaborating with agencies and other vendor partners; liaising between corporate, region, and country teams as needed
• Organizing and owning internal communication channels to disseminate marketing content & relevant information
• Supporting executive leadership with preparation for presentations at major international events
• Planning, supporting, and executing company participation at industry events
• Supporting growth strategies across online and offline channels with a creative approach

QUALIFICATIONS AND SKILLS NEEDED

• Bachelor’s degree or higher (Masters preferred) in the field of Marketing or related
• Fluent English language skills, both written and spoken. Any additional European language is an asset.
• Proven prior working experience in Marketing/Communications (preferred: min. 1-2 years)
• Strong skills with Microsoft Office programs (Excel, Outlook, Word, and especially PowerPoint)
• Strong creative and writing skills
• Strong presentation and communication skills
• Analytical and strategic mindset and skills, with the ability to think critically and independently
• Ability to manage multiple deadlines simultaneously
• Ability to synthesize complex ideas and convert it to a message suitable for various audiences
• Willingness to learn new things on the job
• Proactive, solution-oriented mindset with strong accountability and project ownership skills
• Attentive eye for detail, with drive for high quality project output
• Preferred: Working knowledge of Canva and/or Adobe Creative Cloud applications
• Preferred: Experience studying about/working in the logistics industry
• Preferred: Knowledge of digital marketing campaigns, including SEO, email campaigns, display advertising and other digital tools

MEET YOUR TEAM

A young, multi-national team in a faced-paced, entrepreneurial environment. You will be working across multiple countries, all with their own individual markets, cultures, languages, and requirements, to drive success and grow the business. And you will be responsible for supporting communication strategies and tactics that grow the business. UPS has a supportive and diverse culture, promoting personal development by giving you the opportunities to grow within the function, the team, and the company.

ORGANISATIONAL PROFILE

UPS (NYSE:UPS) is a global leader in logistics, offering a broad range of solutions including the transportation of packages and freight; the facilitation of international trade, and the deployment of advanced technology to more efficiently manage the world of business. Headquartered in Atlanta, USA and with the European head office located in Brussels, Belgium, UPS serves more than 220 countries and territories worldwide.